LNER and Visit Lincoln launch 'Lincoln Week' as part of new campaign to celebrate the city

LNER's new Azuma King's Cross to Lincoln service (photo: LNER)

London North Eastern Railway (LNER) is launching its first official ‘Lincoln Week’ in partnership with Visit Lincoln.

Visit Lincoln campaign launch

This special week-long campaign, in partnership with the tourism organisation Visit Lincoln, will runfrom Monday June 28 to Sunday July 4 and will showcase all that Lincoln has to offer, from its richheritage, attractions and eateries to a host of family friendly activities for a daycation or staycation.

Lincoln Week’s launch comes as excitement continues to build in the run-up to the inaugural, LNERLincoln Experience event which takes place on Saturday July 3, 2021.

Memory making trip to beautiful city

Customers can join the memory-making day trip by boarding the 08.06 am LNER Azuma service fromLondon King’s Cross to Lincoln, calling at Peterborough, Grantham and Newark North Gate beforearriving in Lincoln less than two hours later.

During the special journey, customers will be treated to the very best in LNER hospitality, with aLincolnshire themed breakfast, and sample and savour locally produced Lincolnshire delicacies,including artisan cheese, award winning Lincolnshire plum bread, handcrafted tea and coffee. They’llalso receive a goodie bag worth more than £20 filled with further tasty Lincolnshire treats alongsideexclusive offers and information on what they can discover during their visit to Lincoln.

Words of advice

David Horne, LNER managing director, said: “Lincoln is one of the hidden gems along the LNERroute. All this week we’ll be showcasing its sights and sounds and inspiring our customers to go anddiscover the city for themselves.

“As we launch our first Lincoln Week, we’ll be showcasing everything the city has to offer on oursocial media channels, including what locals think makes their city so special, as we encouragepeople to explore Lincoln for themselves. In cities like Lincoln, tourism is an integral part of theeconomy. We’re proud to serve our towns, cities and communities and want to support them withevents such as Lincoln Week.”

Come to the city

Charlotte Goy, chief executive at Visit Lincoln, said: “Lincoln Week and the LNER Lincoln Experienceevent is focused on reaching people who have never been to Lincoln before - it is the perfect chanceto discover by rail one of England’s finest cities, steeped in history yet brimming with life. Lincoln’stourism experience is getting stronger and stronger thanks to the fantastic work of local businessesand city partners, and I guarantee that people will be surprised and delighted with what they find.

“Lincoln Castle has been voted the ‘UK’s Best Castle’ by the great British public and has a 360-degree Wall Walk, new Magna Carta Vault, Victoria Prison and a stunning park which is ideal forpicnics. Lincoln Cathedral’s brand-new café and gift shop will also be open for the very first time,giving access to parts of the Cathedral that have not been seen for over 40 years.

“On your visit you’ll also see a vibrant arts scene, the Brayford Pool waterfront area, superbshopping, excellent eateries, as well as a host of family friendly – and dog friendly – attractions.There really is something for everyone.”

LNER’s Lincoln Experience Event coincides with the launch of Lincoln Business Improvement Group’snew Imp Trail which will see a series of 30 hand painted and mischievous looking imp sculptures.