Watch this year’s Co-op Christmas advert here - and what the story is about

The annual Christmas TV advert bonanza is well underway, and the Co-op is the latest retailer to premiere its festive TV spot for 2020. You can watch the advert above.

The retailers advert this year focuses on community spirit, featuring two young brothers who raise community spirits, after a pandemic filled year.

Real-life brothers busking

The uplifting advert celebrates the notion that anyone can do their bit to help their local community and spread some much needed festive cheer.

The advert features two real-life brothers from Huddersfield, Austin, aged 12, and Rocco, aged six. The pair go to their local Co-op and perform an impressive rendition of Oasis’ community anthem Round Are Way.

Starting tentatively at first, but gaining confidence throughout the performance, more and more people from the local community gather to watch, dance, and applaud.

By the end, one passer-by stops and offers to make a donation, to which the boys politely decline. The faces of the community having fun is thanks enough.

Ali Jones, Customer Director at Co-op, said: “It’s been a tough year and our Christmas ad aims to raise a smile and, maybe even bring a tear to the eye. I love its simple and easy portrayal of how special moments can happen when family, community and goodwill come together. Qualities the Co-op represents and stands for every day.”

Second TV advert this winter

The advert is aiming to highlight the retailers pledge of doubling the amount of money it gives back to the community as part of a refreshed Co-op Membership programme.

The TV spot is the second of the convenience retailer’s Winter 2020 campaign. Both adverts have a central theme of the importance of community and the difference that everyone can make by pulling together.

The first advert aired in mid-November and highlighted the retailers refreshed Membership programme. For every pound a member spends on own brand products, 2p goes to community initiatives and local causes, whilst another 2p goes back to the member’s own wallet, alongside weekly personalised offers and member only in-store deals.